Joe Gits is the CEO and Co-Founder of Social Market Analytics, Inc., and a pioneer in the emergence and growth of quantitative trading systems. Prior to launching Social Market Analytics (SMA), he co-founded Quantitative Analytics, Inc. (QAI), a market-leading provider of integrated database solutions for quantitative researchers and traders.

Joe integrated QAI’s technology into Thomson Financial, now Thomson Reuters, after its 2007 acquisition. He oversaw the development and maintenance of the content, analytics and APIs that drove historical analytics. Joe earned his MBA from DePaul University and his BA from the University of Iowa. He is a CFA Charterholder.