Pablo Fernández is Professor of Financial Management PricewaterhouseCoopers Chair of Corporate Finance / Nissan Chair of Corporate Strategy and International Competitiveness Finance at IESE Business School in Madrid, Spain. Prof. Fernández was awarded his Ph.D. and M.A. in business economics from Harvard University. He also holds an M.B.A. from IESE and a degree in industrial engineering from the University of Navarra in San Sebastian. Before embarking on a career in academia, Prof. Fernández was the financial analyst and financial coordinator of Pepsi Cola for the south of Europe (Portugal, Spain, Italy, Libya and Malta) in Spain, a position he also held in Rome where he simultaneously took up the financial management for the Mediterranean Region (Egypt, Turkey, Lebanon and Jordan) and Sudan. He can be reached at email@example.com.