A year-to-date gain of approximately 9.52% gain for shares of Salesforce.com, Inc. (CRM) shouldn't surprise you, as this stock is an institutional favorite. In fact, the company's institutional ownership rate sits at 88%. The main factor that drives shares is none other than supply and demand – and over the past year, Salesforce.com stock has been in demand. Large institutional players have been in accumulation mode as the company continues to outperform expectations. Betting on leading stocks with growing sales, great technicals and increasing institutional activity can be a smart move for long-term shareholders.
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