Far from being a roofer, hanging a shingle means opening an office or business, especially in a profession. In the first half of the 1800s, lawyers and later doctors and businesses, used shingles for signboards to advertise that they were open for business.
For many of us, working in the investment arena often means finding a job in a big Wall Street firm or joining a national chain of investment advisors or stock brokers. You go to the office, work some magic with Excel and Word, maybe clear something through compliance to post on Twitter, and every two weeks a paycheck appears in your bank account.
It was a great gig…for a while. Now, with the employment landscape in our field changing constantly, if not shrinking outright, these jobs are getting harder to find. Sure, you can “apply your skills” as an insurance salesman working solely on commission but that’s not nearly as fun as advising clients to short Bitcoin in early 2018.
Increasingly, the entrepreneurial spirit flows through many of us. Why not put the results of labor in our own pockets instead of working for “the man.” But, as any good technician knows, big rewards often come with big risks.
For many of us, however, the decision to go out on our own is made for us. Layoffs, bankruptcies and mergers forced us to find something else to do for a living. Of course, we want to stay in the field we’ve studied for so long but no longer can you leave your job at Bank A and simply run over to Bank B. They’re laying employees off, too.
Now what? Short of driving for Uber, the only real choice is starting your own company. Put yourself out there to sell your services on your own. And yes, hang a proverbial shingle outside your (home) office to tell the world.
We’re not going to get into the how’s of starting a business here. You can find all the resources you want online. Rather, we want to look at the why’s of doing it. And even that may be a moot point if you have no other way to make a living in your chosen field. Fortunately, in an online world, you can be a tiny little company presenting a great big face to potential customers. There actually is an app for that.
I polled a small group of technicians who took the plunge and set up their own shops. Here are their answers, some more loquacious than others. The overwhelming feeling was that it was the best move they ever made.
JC Parents, All Star Charts
What business are you in (relating to technical analysis)?
Technical analysis research and commentary
What were you doing before you decided to go out on your own?
Managing a Hedge Fund
What made you choose the business you decided to open?
Unserved market
How has it worked out vs. expectations?
It has exceeded all expectations in terms of reception, growth and global reach. Personally, it has been incredibly rewarding and an educational journey.
If you had to, would you do it over again? Why?
I would have done it earlier because I did not realize the amount of appetite for a top/down global technical approach to market.
What advice do you have for members thinking of going out on their own?
It is a lot more difficult that one can imagine. It has less to do with the skills and experience and more to do with awareness for your product. Creating awareness for what you’re doing and building that audience is the hardest part. I had already done that for 6 years before making the move
David Settle, Market Scholars
What business are you in (relating to technical analysis)?
Technical analysis education and commentary website
What were you doing before you decided to go out on your own?
Before going on my own, I was basically doing the same work but for another company.
What made you choose the business you decided to open?
TD Ameritrade decided to close their premium education offering and instead offer a free, licensed content, the timing was perfect to offer an alternative to clients who are still willing to pay a premium for application-based education.
How has it worked out vs. expectations?
The end result so far, only a year into it, has been outstanding. My workload has increased as I now deal with website, marketing and other business concerns. But, the compensation has been far greater and I was able to fully unlock what I perceived to be my personal value. I now have the time and flexibility to help out coaching high school basketball and can make decisions without having to run them through committees to gain approval.
If you had to, would you do it over again? Why?
YES! It’s given me the ability to make my own decisions and completely unlock my personal value in the marketplace.
What advice do you have for members thinking of going out on their own?
Get help. On the legal end and the tax/financial end. I used a Small Business Resource Center in my local area and it helped out tremendously. Plus, get to know digital marketing. It’s a great way to get your name out there without having to spend a lot of money. It does take a lot of time and effort and it can be a slow grind but once the organic following grows, the ROI is much better.
David Keller, Sierra Alpha Research
What business are you in (relating to technical analysis)?
I run an independent research shop helping active investors to manage risk through market awareness.
What were you doing before you decided to go out on your own?
I ran an institutional technical research department at Fidelity.
What made you choose the business you decided to open?
I always worked for larger firms so was very intrigued by the entrepreneurial challenge. The work/life flexibility was compelling for me, also the opportunity to start something completely new. I also felt I could take advantage of disruption in financial research to find some underserved niches.
How has it worked out vs. expectations?
I’ve had a blast building up my firm even though it’s not always been the easiest path. Nothing more satisfying than building something from scratch and seeing it start to work. Biggest challenge is prioritizing work and travel vs. personal and family obligations. I no longer have a boss to blame things on!
If you had to, would you do it over again? Why?
Absolutely. I was nervous when I launched and it took me a while to get set up and start securing clients. Lots of uncertainty. Looking back now, I don’t know how I could have decided any differently- it’s been a fantastic ride and I’m just getting started.
What advice do you have for members thinking of going out on their own?
Meet people that have launched businesses in other industries, especially online businesses. So much to learn from others! It’s easy to get caught up in the details, so make sure you take time to step back and develop a long-term vision. Use UpWork for consultants- programmers, assistants, etc. Most importantly: take the plunge! “Do one thing every day that scares you.”
Ed Carlson, Seattle Technical Advisors
What business are you in (relating to technical analysis)?
Independent advisory, newsletter, and research
What were you doing before you decided to go out on your own?
Financial Advisor (Morgan Stanley)
What made you choose the business you decided to open?
I brought unique (Lindsay) analysis to the market and was able to take advantage of changes in the brokerage business brought on by the internet
How has it worked out vs. expectations?
I was very busy in the early years and enjoyed writing books and articles. However, its been a bit tougher to remain motivated over the last three years. I stopped marketing efforts, which caused business to slow.
If you had to, would you do it over again? Why?
Sure, it was very fulfilling
What advice do you have for members thinking of going out on their own?
Plan on doing a lot of marketing – maybe more marketing than actual research. You constantly need something new to attract attention.
Chris Kimble, Kimble Charting Solutions
What business are you in (relating to technical analysis)?
Chart based research, newsletter and website
What were you doing before you decided to go out on your own?
I started a financial planning practice in February of 1980 and sold the practice 26-years later to start my current company
What made you choose the business you decided to open?
Always fascinated with technical analysis I converted most of my book of business over to the Rydex fund family (due to them having short funds, ETF’s weren’t in play at the time). Other financial planners saw the results from my work and suggested that I create a new pattern analysis business.
How has it worked out vs. expectations?
For the first 3-years after selling the business I shared pattern analysis and trade ideas on my new blog. My goal was to build a following and show people that we had something that would work. After 3-years of working for free, I started selling my research. We have been blessed ever since in many ways as we have been able to help people all over the world and I love what I do. I am now in my 39th year in the business and I love it now more than ever!
If you had to, would you do it over again? Why?
I would do it all over again if given the chance. The opportunities to help people have never been greater and the tools to do so are beyond my expectations.
What advice do you have for members thinking of going out on their own?
I don’t know that I did it correctly in the beginning (working for free for three-years to build a base). I would do the same again, which means one needs to have some money available to them pay bills until starting to charge for your services. Can one start charging for research sooner? For sure. I would just be prepared that it can take a while to get decent cashflow coming in.