LETTER FROM THE EDITOR
Magazine covers are a widely followed market indicator. Paul MacRae Montgomery first noted the link between covers and markets and explained that popular media can be a contrary indicator of the markets. Covers have also been the subject of academic research that supported their use as an indicator. A 2007 paper by three University of Richmond professors, Are Cover Stories Effective Contrarian Indicators, “study found a statistically significant correlation between appearance on the cover of one of the magazines and the subsequent performance of the company’s stock.”
This month, Tom Vician provides a survey of the magazine indicator with a number of charts. Technical analysis is built on charts and Tom’s work is helpful for technicians who want to understand this indicator in historical context. We conclude this issue with a classical interpretation of charts prepared by Susan Berger, who learned to analyze charts while working for John Edwards. Her work shows how durable the basic principles of technical analysis are and how ideas contained in books written nearly seventy years ago are still relevant. If you would like to comment on Technically Speaking or share your work with the MTA membership, please email us at email@example.com.