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A webcast presentation originally held by Simone Sloan on May 14th, 2020 as part of the CMT Association’s Educational Web Series
Your personal brand is authentic to you. Understanding the difference between marketing and branding is key to crystalizing who you are, determine what makes you compelling to your target audience, and how you express your brand externally. As you think about what makes you YOU, this presentation Simone Sloan will help you to:
- Identify your superpower and get clear on what you do better than anyone else
- Think about your top values – and how you operationalize them in business
- Identify strengths and areas of opportunity for your personal brand
- Create your personal brand canvas
