To view this content you must be an active member of the CMT Association.
Not a member? Join the CMT Association and unlock access to hundreds of hours of written and video technical analysis content, including the Journal of Technical Analysis and the Video Archives. Learn more about Membership here.

A webcast presentation originally held by Simone Sloan on May 14th, 2020 as part of the CMT Association’s Educational Web Series

Your personal brand is authentic to you. Understanding the difference between marketing and branding is key to crystalizing who you are, determine what makes you compelling to your target audience, and how you express your brand externally. As you think about what makes you YOU, this presentation Simone Sloan will help you to:

  • Identify your superpower and get clear on what you do better than anyone else
  • Think about your top values – and how you operationalize them in business
  • Identify strengths and areas of opportunity for your personal brand
  • Create your personal brand canvas