Whether you are an investment advisor, broker, fund manager or newsletter publisher, developing new prospects and managing ongoing client retention can be challenging, especially during difficult market environments such as the 2008 crisis. Anchored by technical analysis, Nick Radge has spent over 30 years developing a substantial investment business and consulting to an array of financial market experts on the merits of using evidence-based investment strategies. There is a lot of hype and complexity surrounding ‘Quants’ and ‘Algo Trading,’ but it needn’t be that way. Indeed, it can be a simple process. In this highly competitive marketplace, building trust is key, but differentiating your business and becoming a niche authority is where you can actively stand up and prove you’re better than the rest. In this talk, Nick will discuss a variety of business models that he has implemented for himself and clients, as well as outline important components of developing your own evidence-based investment strategy.