Technical analysts have long been aware of the power of momentum. Rising asset prices tend to continue to rise, while falling asset prices tend to fall further. Momentum signals are based upon the empirical observation that stocks with strong performance in one period tend to outperform in the next period. The persistence of momentum in the market has also led to a great deal of academic exploration of the topic. Participants in this session will explore how momentum is defined among practitioners and academics and consider the evidence of the profitability of momentum-based strategies.