May 1, 2010

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Media Panel: Managing Media Communication, Effective Strategy & Tactics to Expand Your Market Exposure

The media panel will explore the challenge of effectively communicating technical market strategies to a fundamentally oriented financial services industry. Panel members will be encouraged to present case studies reflecting successful and unsuccessful communications campaigns.

The moderator will explore a wide range of related topics including, how does the financial media treat technical analysis?  What is the impact of media perceptions of technical analysis on global demand for technical research and money management services?  If the technicians got the 2000 and 2007 tops correct why do fundamental managers still dominate financial media?  How do panelists develop print, radio, internet and TV relationships?  How do today’s technicians leverage the media to bring technical analysis to the forefront of the financial services industry?