Atul Suri will share his journey in building an investment management firm in India driven specifically by technical analysis to capture the market t rend. As an investment style, trend following has existed for a very long time. Some 200 years ago, the classical economist David Ricardo’s imperative to “cut short your losses” and “let your profits run on” suggested an attention to trends. Early in the last century, the legendary American trader Jesse Livermore stated explicitly that the “big money was not in the individual fluctuations but in … sizing up the entire market and its trend.” At Marathon, the investment process starts with technical analysis of price momentum but there is a fundamental overlay as well as they seek out securities with strong earnings momentum.