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TA offers a great set of tools for trading the markets or enhancing investment strategies, but a study in Europe quantified the use of technical analysis by individual investors and found that those who use it significantly underperformed those who didn’t. The conclusion supports what behavioral finance people have suspected, that cognitive biases turn tools like TA from an advantage into a hindrance for many people. Rick will identify some of the key dangers our own minds subconsciously present when using various forms of technical analysis.